Weekly Task - Topic 8
Design Thinking Process: Case Study Analysis - GrabFood Figure 1 Functionalities of Grab (Duong, 2024) What is GrabFood? Nareen - Grab Food is one of the sub features of the application called Grab which was founded by Anthony Tan in 2012 which was initially launched in Malaysia but later had its headquarters moved to Singapore. Throughout the years Grab has expanded to other Southeast Asia countries and became the top used E-hailing app (Buckley, 2023). After the success, in order to emerge as a super app, Grab decided to roll out food delivery services within the app and will be later known as Grab Food in 2018 (Duong, 2024). Grab Food is a really useful app where customers can enjoy their desired food without having to walk out of their home. Grab Food offers a variety of services from food delivery to grocery shopping to customers’ doorstep. They also let customer choose whether the
